Integrated Content Management System, Connecting the Entire Organization
Understanding the tactics required to take advantage of emerging technologies, create mult-platform production strategies and integrate social media into broadcasts, web and mobile content requires re-inventing workflow and a detailed level of planning.
New distribution outlets such as Apple’s IPAD and Google’s Android devices make it easy for users to stream and download wireless video content.
Advertisers and Content Owners are lining up to dive into the world of new media production and distribution, seeing tremendous revenue generating potential by adding advanced media platforms to traditional broadcast and broadband offerings.
Some are starting from scratch, some are updating their current operations, in either case success or failure comes down to an Integrated Content Management Strategy. Without a carefully planned road map, there are traps that could turn a venture in video into an unmanageable nightmare.
A comprehensive strategic plan for acquiring, cataloging, editing, producing, re-purposing, archiving and distributing footage on multiple platforms is essential for any size organization to generate revenue, or create branding and marketing opportunities. Without re-inventing work flow and re-defining traditional roles, content providers will struggle to create any real value.
Vision, leadership and experience are the ingredients needed to create the right strategies for long term, sustainable success. Re-use of footage across platforms is one key goal.
Understanding the tactics required to take advantage of emerging technologies, create mult-platform production strategies and integrate social media into broadcasts requires re-inventing workflow and a detailed level of planning.
Ken Adelson will present you a business model for any size organization to serve as the core of your digital initiatives. It takes the advanced broadcast process from start to finish, from defining business unit objectives to creating and distributing the final product. It’s a must see presentation for any organization looking to fully take advantage of the digital revolution.
To book Ken Adelson as a speaker for your event email us at info@mediaforward.tv.