Multiple Screen Monetization

Photo by T. Peter Lyons

Digital Sports and Entertainment content presents unlimited opportunity to use existing assets to create new revenue streams and Media Forward has the expertise to help you take advantage of an incredible market opportunity. New distribution outlets have opened the door, customers will pay for content, advertisers want to support it.

Viewers and fans are passionate about their programming and crave more all the time. Efficient production methods, superior knowledge of new technologies and creative customized messaging strategies help you create incremental value from second screen, non-live and on-demand programming. Content that will maximize your exposure, increase fan base, build brand loyalty, generate new revenue streams, develop conduits for internal and external communications, help you achieve personal goals, educate and provide community service.

Let’s get specific, here are just some of the possible benefits:

  • Create and distribute new sponsor or subscription based programs using your existing content
  • Design and implement applications for User Generated Content (UGC) creating two way video interactivity with fans and viewers around the world
  • Support marketing and ticket sales initiatives, virtual tours, and on-line syndication
    Targeted on-line engagement and communication with fans, viewers, alumni, recruits, customers, business partners, prospective employers
  • Ability to hold on-line, worldwide company meetings and provide internal corporate training and learning
  • Enable new mobile e-commence platforms, ability to take part in an expected 17.5 billion dollar business expected in 2012
  • Be accessible on computer, mobile devices and broadcast TV to reach fans or viewers anytime, on any platform they want to consume your product
  • Create second and third screen experience to capitalize on primary broadcast
  • Re-package and re-use of in-venue video board programing creating additional VOD inventory across all platforms
  • Enable sponsor-able real time social media engagement during and after broadcasts programs, games or events
  • Tap into team, league, station or school archives to create “special” historical content that can be sponsored, or used as value added material for ticket holder and business partners
  • Provide the ability to watch features, highlights, games and events on-demand
  • Ability to created branded 24/7 web and mobile channels and/or studio based programming
  • Content that can be shared with web and wireless portals such as You Tube, Google, Yahoo, MSN, AP, Reuters, etc.
  • Have the ability to tag individual clips and create custom presentations that can be shared privately or use publicly
  • Launch new brands or re-define existing ones

None of this is possible without developing an efficient digital infrastructure and strategy around the short and long term goals.