Merchandising

Photo by T. Peter Lyons

When you step back and think about casual apparel, sportswear, and performance wear, you might not realize that the sports leagues themselves taught the big, Fortune 500 companies how to create, market and sell sports-branded merchandise to the masses.

At Media Forward, we’ll provide you with access to the “Father of Sports Licensing,” the very person who created the first team shop and launched the multi-billion dollar industry that thrives today. When you are planning your strategy, your event or your future, you should be working with the best.

We’ll walk you through the opportunities that exist for licensing in all categories, not just sports marketing. We can bring the goods – from all-out management to contract negotiations, product development, retail sales, retail buying and retail store design. We have experts in every aspect of merchandising, apparel manufacturing, even the nuances of quality control and trademark compliance. Our programs are created by experts from USA-based merchandising, but, like any other top-notch organization, they have some serious international outreach. The very best in the business is available to you via Media Forward.