Seminars

Get Ready for the Media Forward Playbook, It’s coming soon!

Media Forward founder Ken Adelson and Co-Founder Terry Lyons will bring you an exclusive behind the scenes look at 7 of the most important and compelling topics in the media business today. These video and audio programs provide knowledge and insight from media industry leaders. Information that would take you years to accumulate on your own, and then only if you had the right resources. These programs will give you a competitive edge unlike any others.

Part 1 “The Live Game”
To most, the game inside the game is a mystery. Understanding how it all works is the key to unlocking the secrets of superior game management, revenue production, branding, marketing efficiency and individual opportunity. Sit in the Producers chair and take an insiders look at everything you need to know to take advantage of the evolving sports broadcast.

Part 2 “Players In The Game,” Show Me The Money”
Facts and figures that would take you months of research to gather on your own. A guide to insider information never presented in one place, in this straightforward way. What are the specific roles in a live game broadcast, what are their responsibilities, what training is needed, what’s the growth potential and how much do they make! As a bonus, we’ll also add a glossary of the lingo of the trade.

Part 3 “The Content Factory”
Production in the digital age presents unparalleled opportunity and equally daunting challenges. How are the premier organizations making it work? What are the key strategies? We’ll give you a insiders look at the content creation and distribution “factories” in the digital / social age, how it’s being done, best practices and new media thinking that will make the difference between success and failure.

Part 4 “Breaking In and Moving Up”
How do you really get started? What kind of careers are available? What are the key things to know and do, and what not to do? Leaders from the broadcast, digital media, public relations and marketing industries tell their stories and give you essential advice, how did they get started? How did they get to the top? What does it take to get there? What mistakes did they make? You’ll learn from their stories.

Part 5 “Case Studies, OKC Thunder 6 Weeks to Air and the Making of NBA TV”
A behind the scenes look at the world’s first league owned network and the amazing story of the start up of live broadcasting and digital media operations for the NBA’s newest franchise, the Oklahoma City Thunder.

Part 6 “Production and Video Messaging and Marketing Strategies”
The top 10 video marketing and communications tools available today, broken down and discussed to help you form your strategy, practical advice on using technology to drive today’s most innovative and effective techniques and a discussion on overlooked marketing and communications strategies.

Part 7 “Game Day”
A Day in the Life of a Professional Event” – Experience a full day in the life of a modern live sports event. Experience the dozens of story lines that play out in each of over 10,000 events every year. If you’re trying to get involved or just want to take a look behind the curtain, this is a program you won’t want to miss.

Who is this for?
It’s for anyone who’s interested in learning how to unlock the mysteries of the “real” world of sports broadcasting and gain insight from those who have made it.

It’s for anyone thinking about a career in front of the camera or behind the scenes, anyone who has just started at a media organization and trying to navigate his or her way, anyone thinking about changing careers and moving into the media business.

It’s also for administrators, executives, marketing professionals, lawyers, business operations, finance or sales people. How much do you really understand about the roles and responsibilities that make up the product you’re selling, marketing or managing? Do you know where the money is being spent and why? Do you know what they do?

When you think about it, how can you efficiently build a staff, a budget, a business plan, manage or administer these activities without understanding the basics, and how much better of an administrator, business ops or sales person would you be when you do!
If you fit into any of these categories or are just interested in finding out more about the media business, this is a series you can’t afford to be without.