Category, Inside the Broadcast

I designed The Thunder’s weekly magazine/news show “Air Thunder” with these basic principals in mind, the show would air on as many outlets as possible without having to be re-edited, providing additional revenue opportunities without any additional expenses. The program aired on Fox Sports Oklahoma, (regional cable) on the team’s flagship radio station, sent out as a podcast, posted on the team’s website, and posted on NewsOK.com - the multimedia arm of  Oklahoma’s leading newspaper and the state’s #1 web site. By forming a production and distribution partnership with News...

High Definition TV has changed the way we enjoy sports games, events and programs. The screen resolution is so dramatically improved it makes the traditional Standard Definition look like mud when compared. While the clarity of the image is greatly improved, broadcasters have been slow to change the way they produce "live" games fearing backlash from SD viewers. For example, they place all graphics inside the 4X3 "safe zone" and the additional real estate on both sides of the screen often goes unused. This fall, Fox Sports was the first to take the leap into producing content for a true HD ...