Category, Fan Experience

  “Celebrating the Legends” is a new joint venture between MediaForward.tv, our partnership of sports media, marketing and production veterans and Oscar Robertson Media Ventures, a multimedia and live event production company headed by arguably the greatest all-around basketball player in history. Our basic programming concept is very simple: Connect our audience to sports legends and events whose appeal transcends generations. Create environments in which these legends can interact with each other and share their stories with the viewer as they offer a unique perspect...

A very common question to NBA and NHL executives, coaches and industry experts during the 117+ day work stoppage the National Basketball Association is encountering this fall is whether the National Hockey League can benefit from the lost games of the NBA lockout. In most cases, the sports industry mavens take the high road and respond with a vanilla bean non-answer of "No one benefits," or "the entire sports industry never likes to see one of its major players suffer through labor stoppages or strikes." However, the truth is that life and business move on. That means, keep your friends c...

One thing is for sure, what’s happening now in the NBA isn’t good for anyone involved in the business of basketball and it’s going to get worse before it gets better. If you're an NBA fan and you still care, you’re pulling your hair out wondering why the NBA team owners and their players association can't figure out a way to split billions. To the average fan, it just doesn't make sense. Even if you’re a casual fan, or you have a warped sense of humor and you like to watch rich people suffer, you’ve undoubtedly heard or read more than your fair share of stories on the NBA lo...

High Definition TV has changed the way we enjoy sports games, events and programs. The screen resolution is so dramatically improved it makes the traditional Standard Definition look like mud when compared. While the clarity of the image is greatly improved, broadcasters have been slow to change the way they produce "live" games fearing backlash from SD viewers. For example, they place all graphics inside the 4X3 "safe zone" and the additional real estate on both sides of the screen often goes unused. This fall, Fox Sports was the first to take the leap into producing content for a true HD ...