Category, Driving Revenue

Super Bowl 46 was the most watched TV event ever complete with a spectacular halftime show and great finish, but when history looks back at the 2012 broadcast, I don’t believe either of those headlines will signify the day’s most important occurrence. What will be the watershed event and talked about for time and eternity is the true beginning of the “live” digital video renaissance. For the first time, on-line video proved to be a significant new revenue stream. Digital Video has established itself as a powerful communications tool and a value added distribution source, but until n...

A very common question to NBA and NHL executives, coaches and industry experts during the 117+ day work stoppage the National Basketball Association is encountering this fall is whether the National Hockey League can benefit from the lost games of the NBA lockout. In most cases, the sports industry mavens take the high road and respond with a vanilla bean non-answer of "No one benefits," or "the entire sports industry never likes to see one of its major players suffer through labor stoppages or strikes." However, the truth is that life and business move on. That means, keep your friends c...

I designed The Thunder’s weekly magazine/news show “Air Thunder” with these basic principals in mind, the show would air on as many outlets as possible without having to be re-edited, providing additional revenue opportunities without any additional expenses. The program aired on Fox Sports Oklahoma, (regional cable) on the team’s flagship radio station, sent out as a podcast, posted on the team’s website, and posted on NewsOK.com - the multimedia arm of  Oklahoma’s leading newspaper and the state’s #1 web site. By forming a production and distribution partnership with News...