Category, News and Knowledge

http://youtu.be/G0ck_6DQS2A Ken Adelson talks about the state of Resumes in 2012 and how to give yourself an edge!...

Super Bowl 46 was the most watched TV event ever complete with a spectacular halftime show and great finish, but when history looks back at the 2012 broadcast, I don’t believe either of those headlines will signify the day’s most important occurrence. What will be the watershed event and talked about for time and eternity is the true beginning of the “live” digital video renaissance. For the first time, on-line video proved to be a significant new revenue stream. Digital Video has established itself as a powerful communications tool and a value added distribution source, but until n...

  “Celebrating the Legends” is a new joint venture between MediaForward.tv, our partnership of sports media, marketing and production veterans and Oscar Robertson Media Ventures, a multimedia and live event production company headed by arguably the greatest all-around basketball player in history. Our basic programming concept is very simple: Connect our audience to sports legends and events whose appeal transcends generations. Create environments in which these legends can interact with each other and share their stories with the viewer as they offer a unique perspect...

Here are a few important factoids to consider when you plan your next marketing platform: A whopping 74% of Smartphone owners have made a purchase with their mobile device. Of those users 76% still lean to the in-store experience 59% regularly use their laptop or home computer to shop 35% are relying on their Smartphone for purchases - Google Research, 2011 *** Proximity Marketing is Next: Proximity Marketing (also known as Location-based) is the process by which rich media content is delivered via Bluetooth or Wi-Fi to any enabled device and ultimately provides a fre...

A very common question to NBA and NHL executives, coaches and industry experts during the 117+ day work stoppage the National Basketball Association is encountering this fall is whether the National Hockey League can benefit from the lost games of the NBA lockout. In most cases, the sports industry mavens take the high road and respond with a vanilla bean non-answer of "No one benefits," or "the entire sports industry never likes to see one of its major players suffer through labor stoppages or strikes." However, the truth is that life and business move on. That means, keep your friends c...

Former NBA referee Bob Delaney and his co-author Dave Scheiber have done it again. They combined to tell a new story from Delaney's early life fighting crime as a New Jersey State trooper and his later life when he realized he had suffered mightily of a condition that's only recently diagnosed and accepted in society today. The syndrome of Post Traumatic Stress Disorder is front and center in "Surviving the Shadows," recently released by Sourcebooks. *** "Filled with examples of courage, wisdom, and innovation, Surviving the Shadows is a must-read for anyone in the military, anyone a...

(This is being typed on a MacBook Pro, researched via its Safari browser on a FIOS by Verizon fibre optic line. It will be read on Macs, iPhones, iPads as well as many other desktop, laptop, and hand-held devices that try to keep up with the pace-setters in Cupertino, Calif). The worldwide impact made by Steve Jobs is unimaginable. Quite simply, he is a legend. There has never been a human being who has changed the world in so many different ways. There has never been a CEO/businessman who has made world class and industry-leading contributions to so many different aspects of the way we...

Horse Racing is the original American Sport. In the late 1600's the Governor of New York, Peter Stuyvesant built a racetrack in what was to become the borough of Queens and horse racing was born in America. In the early part of the 20th century it was among the most popular sports, if not the most popular form of sports entertainment in American. It goes back as far as man goes back. So why is it dying in the 21 century and what can be done? Some quick background, I've been a Horse Racing fan since I was in high school. Growing up on Long Island my friends and I used to sneak out of sch...

When you are in need of a good lead paragraph, there is none better than the Declaration of Independence which reads: "When in the course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. "We hold these truths to be self-evident, that all men are created equal...

I designed The Thunder’s weekly magazine/news show “Air Thunder” with these basic principals in mind, the show would air on as many outlets as possible without having to be re-edited, providing additional revenue opportunities without any additional expenses. The program aired on Fox Sports Oklahoma, (regional cable) on the team’s flagship radio station, sent out as a podcast, posted on the team’s website, and posted on NewsOK.com - the multimedia arm of  Oklahoma’s leading newspaper and the state’s #1 web site. By forming a production and distribution partnership with News...