As digital media technology advances at warp speed, storytelling through video is quickly becoming the currency for a new generation.
Consumers will pay for content, advertisers want to support it, media is revenue, video is marketing, and visual content creates a competitive advantage for whatever you are trying to make happen.
New distribution outlets have created unprecedented opportunity for individuals, sports organizations, businesses, educational institutions and government to take advantage of the most immediate and impactful form of communication ever. The digital train has left the station, but most people still don’t know where to buy a ticket.
The demand is overwhelming. Amazingly, Ken has over 35,000 responses on his personal blog from people wanting to learn more about how to embrace these new technologies as the central driver to organizational growth or individual achievement.
Did you know?
• Web traffic will quintuple by 2013, driven largely by video
• Internet video is now 30% of web traffic, within 4 years it will grow to 60%
• The sum of all forms of video (TV, Video on Demand, Internet, Mobile and Peer to Peer) is predicted to exceed 90% of all Internet traffic by 2014
• Within 2 years people will spend more time watching video than reading on-line
• By 2014, 80% of business will be using video
• Total revenue from mobile downloads will climb to 17.5 billion in 2012 up from about 4 billion in 2009
Not only is the opportunity immense, you can’t afford to get left behind!